Insights
Recent Posts
The Discounting Cycle of Despair
January 3, 2022 •Chris Simpson
As we're midway through the January Sales period with consumer's spending less than previous years, it can be tempting to lower your product prices...
Read MoreDigital Forum: 3 tips for peak planning
July 8, 2021 •Chris Simpson
It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from Westminster...
Read MoreNot many of us enjoy digging into knotty areas like how websites and apps track users, or how advertisers use that data, but there is a rising tide...
Read MoreCambridge Audio, the home of Great British Sound, has chosen more2 as its growth partner. As a true leader in sound engineering, the team at...
Read MoreThe Grand Re-opening (Round 3!)
February 26, 2021 •Chris Simpson
With the news that non-essential retail stores should re-open from 12th April (26th if you’re north of the border), it has been an exciting week! All...
Read MorePeak trading: 4 tips from a brand-side CMO
October 6, 2020 •Chris Simpson
Peak is a challenge, even at the best of times. However, the beauty of peak is that we know customers are open to trying new brands and those who...
Read MoreUpcoming: Virtual Teach-Ins….
May 21, 2020 •Chris Simpson
Complimentary and confidential Teach-In sessions created for the Board, Senior Marketing & Finance Teams within your Retail Business.
Read More8 Ways To Finesse Your Facebook Ads
January 31, 2020 •Chris Simpson
The dust has settled after the festive peak so now’s a great time to look at what worked and what didn’t. I’ve jotted down the 8 top things to bear...
Read MoreFrom outputs to outcomes: Is advertising adding value to your business?
November 5, 2019 •Chris Simpson
Measurement. Data. Tracking. Dashboards. There has never been a time when so much information has been so widely available in the marketing field....
Read MoreDMEXCO 2019 highlights
September 12, 2019 •Chris Simpson
The largest adtech conference in Europe has now officially wrapped up.
As media folk are leaving Cologne in droves, it’s time to look back at some...