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Customer Lifetime Value: One Size Doesn’t Fit All
January 22, 2020 •John Knapman
One size doesn’t fit all
Have you ever tried one-size-fits-all jeans? T-shirts? Underwear? Even socks? They don’t fit, do they? Because if I know one...
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7 ways to develop brand loyalists
October 31, 2019 •John Knapman
The 80/20 rule is never more true than in retail.
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