October 21, 2021
Here’s a question for your analytics team or agency: which is better, precision or accuracy?
August 19, 2020
Conference season is finally over and my biggest takeaway from this year will be the sheer number of marketing technology vendors hawking their...
February 28, 2020
Next Monday is the start of a whole new month. But more importantly, tomorrow is the end of February. And not just any February – it’s a leap year...
January 10, 2020
What can I afford to spend on customer acquisition during the sales?