Insights

Kevin McSpadden

Recent Posts

I have good news and bad news.

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In these unprecedented times, more2 is working hard to ensure the health and wellbeing of our employees, clients and partners as we all adapt to the...

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We get what we measure.

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If you’re a business owner, you’re probably a big-picture thinker. You need to know exactly where you want your business to be in three years’...

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In the 100+ conversations we have with clients each month, we frequently hear them say, “We’re having to discount more, to respond to poor...

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Whenever I meet with marketing teams to discuss their email strategies, I hear this kind of thing:

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Online marketers don’t suffer the restrictions of having a finite customer universe – but for retailers and brands with physical stores, this is a...

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Every business has one major source of revenue: its customers.

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