Insights

Sorcha O'Boyle

Recent Posts

Retailers obsess over their figures. From their online traffic to the number of new customers acquired, the Monday morning meeting is all about...

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Pure Collection, the luxury cashmere brand recently acquired by WoolOvers, today announced that it has selected more2 as its data and marketing...

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Preparations for peak are already well underway and although the world feels very different this year, customer behaviour indicates that...

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Subscription businesses were the star of the show during lockdown. Customers who’d never even heard of a veg box before March were suddenly...

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Curiosity is an important weapon in the marketer’s arsenal. Marketers tend to be inquisitive, creative (and competitive!) people who enjoy...

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Sharing is caring.

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The swing to online shopping has sped up but that doesn’t mean that physical retail stores are on the way out – far from it. Although customer...

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The shops are opening back up, the weather’s… not great but not terrible so consumers should be returning to their old shopping habits, right?

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Love is in the air, January’s over and spring’s just around the corner – yes, it’s Valentine’s Day. 

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