Insights

Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your...

Founded in 2013, The Union Project is on a mission to inspire their community to buy less, to buy more conscientiously, and to invest in a more...

How do you know you’re truly a direct-to-consumer brand?  

26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...

Disruption is the name of the game. 

On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands...

 It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from...

It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in...

Hotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020,...

Freddie’s Flowers is a subscription business that brings beautiful flowers to homes all over the UK and beyond. This week, we sat down (virtually)...

During the past year, we have seen and heard of the massive acceleration in consumers shopping online. Notably, McKinsey called it the quickening...