Insights

Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your...

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Founded in 2013, The Union Project is on a mission to inspire their community to buy less, to buy more conscientiously, and to invest in a more...

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How do you know you’re truly a direct-to-consumer brand?  

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26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...

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Disruption is the name of the game. 

On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands...

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 It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from...

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It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in...

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Hotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020,...

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Freddie’s Flowers is a subscription business that brings beautiful flowers to homes all over the UK and beyond. This week, we sat down (virtually)...

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During the past year, we have seen and heard of the massive acceleration in consumers shopping online. Notably, McKinsey called it the quickening...

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