September 23, 2021
Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your...
September 3, 2021
Founded in 2013, The Union Project is on a mission to inspire their community to buy less, to buy more conscientiously, and to invest in a more...
August 26, 2021
How do you know you’re truly a direct-to-consumer brand?
August 5, 2021
26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...
July 29, 2021
Disruption is the name of the game.
On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands...
July 8, 2021
It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from...
June 25, 2021
It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in...
June 18, 2021
Hotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020,...
June 4, 2021
Freddie’s Flowers is a subscription business that brings beautiful flowers to homes all over the UK and beyond. This week, we sat down (virtually)...
March 18, 2021
During the past year, we have seen and heard of the massive acceleration in consumers shopping online. Notably, McKinsey called it the quickening...