Insights
Podcast: Paul Hayes, CEO of Seasalt Cornwall
December 14, 2021 •Sorcha O'Boyle
Vanity metrics and how to avoid them
October 7, 2021 •Sorcha O'Boyle
Industry benchmarks (and a Black Friday sneak peek)
September 23, 2021 •Sorcha O'Boyle
Context is everything. To truly understand your brand’s performance, you need to be able to compare your performance metrics with your competitors’....
Read MoreThe Union Project chooses more2
September 3, 2021 •Sorcha O'Boyle
Founded in 2013, The Union Project is on a mission to inspire their community to buy less, to buy more conscientiously, and to invest in a more...
Read MoreYour checklist for peak 2021
August 26, 2021 •Sorcha O'Boyle
How do you know you’re truly a direct-to-consumer brand?
Read MorePass the parcel: Why subscriptions are the future
August 5, 2021 •Sorcha O'Boyle
26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...
Read MoreDisruption is the name of the game.
On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands (and...
Read MoreDigital Forum: 3 tips for peak planning
July 8, 2021 •Chris Simpson
It may be Euros season but, despite last night’s nail-biter of a match, the world doesn’t stop for football. Following confirmation from Westminster...
Read More6 ways to supercharge your summer sale
June 25, 2021 •Nick Rawlings
It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in late...
Read MoreHotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020, CEO...
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