Insights

Black Friday is nearly upon us and you have a lot on your plate. Many brands are in the midst of the busiest trading period of the year –...

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Here’s a question for your analytics team or agency: which is better, precision or accuracy? 

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Most business’ mission statements sound pretty similar. They offer goods or services that make their customers’ lives easier, happier or more...

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Pivot.

Digital transformation.

Personalisation.

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How do you know you’re truly a direct-to-consumer brand?  

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26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...

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Disruption is the name of the game. 

On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands (and...

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It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in late...

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Customers think locally. And although it’s the marketer’s task to keep the bigger picture in mind and think globally, our campaigns have to appeal at...

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It’s a dog eat dog world out there and marketers don’t have it easy. You need to be creative and numerical, brand-oriented and digital-savvy, a big...

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