August 26, 2021
How do you know you’re truly a direct-to-consumer brand?
August 5, 2021
26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...
July 29, 2021
Disruption is the name of the game.
On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands...
June 25, 2021
It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in...
October 29, 2020
Customers think locally. And although it’s the marketer’s task to keep the bigger picture in mind and think globally, our campaigns have to appeal...
October 15, 2020
It’s a dog eat dog world out there and marketers don’t have it easy. You need to be creative and numerical, brand-oriented and digital-savvy, a...
August 13, 2020
January 10, 2020
What can I afford to spend on customer acquisition during the sales?
December 3, 2019
Customer reactivation is a great way to keep building your volume of active customers. And it’s much less expensive than acquiring new...
October 22, 2019
After weeks of planning, you are presenting your company’s new marketing strategy to the senior leadership team. The head of sales sees how your...