Insights

How do you know you’re truly a direct-to-consumer brand?  

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26% of UK consumers regularly receive a food and drink or recipe subscription service. In real terms, this translates to £1 billion in sales last...

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Disruption is the name of the game. 

On average, brands are sending 25% more emails to customers this year compared to 2020*. As all good brands...

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It’s been a good week for retail. Compared to 2019, brands have been experiencing sustained revenue growth since May, accelerating from +3% in...

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Customers think locally. And although it’s the marketer’s task to keep the bigger picture in mind and think globally, our campaigns have to appeal...

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It’s a dog eat dog world out there and marketers don’t have it easy. You need to be creative and numerical, brand-oriented and digital-savvy, a...

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What can I afford to spend on customer acquisition during the sales? 

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Customer reactivation is a great way to keep building your volume of active customers. And it’s much less expensive than acquiring new...

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After weeks of planning, you are presenting your company’s new marketing strategy to the senior leadership team. The head of sales sees how your...

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