Hotter Shoes is one of the best examples of a brand that's getting digitalisation right. Faced with the realities of the pandemic in early 2020, CEO Ian Watson and his team redoubled their efforts to transform Hotter into a digital-first brand and help their customers find the right product for them, regardless of channel. In this week's episode, Ian explains the strategy behind Hotter's digital transformation and shares his take on the future of the High Street.
Ian's own story is every bit as inspiring as Hotter's, tune in here or on Spotify to hear how he dropped out of school at the age of 16 but went on to finish his education and is currently doing his Doctorate - all while getting Hotter ready to float on the AIM market later this year. No mean feat!
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